December 18, 2017

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Technorati Teases State of the Blogosphere Report

Technorati Teases State of the Blogosphere Report

Technorati has released the first portion of its annual “State of the Blogosphere” report. This section of the anticipated report offers details stemming from a randomized survey of over 1,000 bloggers. According to Erick Schonfeld at TechCrunch, some of the data reveals some interesting demographics about bloggers, including:

“While only 12 percent identify themselves as official ‘corporate bloggers,’ a full 46 percent consider themselves ‘professional bloggers’ (meaning that they write about their industries, but not in an official capacity). Blogs are also mostly a male affair: 57 percent in the U.S. are written by men, 42 percent went to graduate school, and 50 percent earn more than $75,000 a year, and 58 percent are over 35 years old. (Someone call the diversity police). More than half have a separate full time job. More than half of survey respondents have been blogging for more than two years. Geographically, North America dominates, with 48 percent of respondents living here. San Francisco and the Bay Area has the most bloggers in the U.S., with New York City, Chicago, and LA also having a strong showing. Although, as the map below shows, the geographic distribution is actually pretty wide. And blogs continue to be read: blogs in the aggregate now attract 77.7 million unique U.S. visitors per month according to Comscore, nearly double the number of people who visit Facebook.”

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