Wall Street Lacking Social Media?
Blog Write for CEOs
CEO blogging guru Debbie Weil expresses dismay that the 25,000 Lehman Brothers employees learned of the firm’s decision to file for bankruptcy allegedly through the New York Times. She laments not only the lack of good internal communications at the company, but the lack of use of any kind of social media that could have acted as a barometer. “So… if we are to believe the Times, are we to conclude that Lehman has no internal blog with RSS alerts, no Twittering execs (who could protect their Tweets, of course, so they wouldn’t be publicly visible), no interest in using social media tools to stay connected to their employees and treat them with courtesy and respect? (Er, what about an email from the CEO??) And, further, should we conclude that employees are not using social networks to communicate amongst themselves?”
That’s When I Developed My Drinking Problem..
So I am cribbing from “Airplane!” some, but that bit in the movie always makes me chuckle, as did the campaign highlighted by Rohit Bhargava in his most recent post. In an effort to spread the word about the environmental hazards posted by bottled water, a green group is spreading the word using some clever phrasing regarding our presidential candidates. “At the end of the day, it’s a useful example for marketers not only for taking on a good cause, but doing it in a way that makes it likely for people to not just support the effort, but also tell others about it. They are meeting the most important criteria for effective word of mouth marketing … actually giving people something to talk about. Oh, and by the way, McCain has a drinking problem too.”
In an interesting post discussing the ways that push and pull marketing are being used in the social media space, Mike Manuel argues that the pull side of things is winning the day in terms of how people are marketing online. “And the truth is, you need both push and pull tactics to round out any social media program, but in much the same way push tactics shaped and defined traditional PR media work the last, oh, century or so, I think pull tactics — especially publishing — will be increasingly what shapes and defines industry work on the web moving forward. It’s definitely where my head’s at these days; definitely where more news will come from me and others later this year….”