September 25, 2017

Helping PR pros make smarter decisions

Social Media and the Meltdown – Jonathan Trenn Joins the Roundtable

Social Media and the Meltdown – Jonathan Trenn Joins the Roundtable

It’s time for another episode of Media Bullseye’s Radio Roundtable!

Our special guest on the show this week is Jonathan Trenn, Jonathan is a director at Abraham Harrison, a PR firm with employees worldwide. He is also a blogger at the firm’s blog, Marketing Conversation. Jonathan joined us to discuss rogue employee bloggers, online complaining, and social media’s role int he economic downturn.

Click here to download our 30-minute conversation.

Rogue Employee Bloggers – This article raises some interesting questions for us in regards to when a company “should” be blogging. I argue that in the midst of a crisis, a blog or other social media channel can certainly help get the word out to stakeholders. Jen points out that a “rogue” employee could set up a blog anytime, and that companies shouldn’t make communication strategy based on that.

Online Complaining – We discuss the results of a study that Mitch Joel posted about earlier this week indicating that only between 7 and 16 percent of complaints about customer service are done online (via message boards, social media and blogs). We agree that while Mitch found the numbers rather low, they are actually rather high. Not everyone complains, and those who do are more likely to do it verbally.

Social Media and the Recession – There were posts from Todd Defren and Jeremiah Owyang this week regarding social media’s place in business now that the country is entering a likely recession. I try for the “social media is more cost effective” argument but Jen and Jonathan rightly point out all the ways that it actually isn’t necessarily a cheap alternative to PR.

Click here to download our 30-minute discussion.

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2 Comments

  1. amaruggi@providentpartners.net'
    Albert Maruggi

    Whoa Whoa whoa, your last question was excellent. You are excellent to ask about social media being cost effective and the problems with billing structures. The answers were outstanding and in part gets me upset because I’ve seen plenty of “traditional” PR firms rake clients over the coals and either talk social media down or keep that end of the business only to do it poorly. This in turn gives companies a first bad taste of social media.
    The fact is, those firms should NOT throw out the new QB just because the old one that retired wants to play again. Partner with the niche social media firms, no one is going to steal your business, or give someone the freedom to be a participant in social media. Social media and its principles and strategies will only grow. Unless you think the Internet is a fad.
    Nice job everyone.

  2. jzingsheim@customscoop.com'
    Jen Zingsheim

    Thanks for listening and commenting Albert! I did work for a time at a PR agency, and am quite familiar with the billable hours model. I left well before social media came on the scene, and after working on the social media side, I’ve often wondered how agencies can consider this cost-effective when you look at the numbers with billing rates/time cost.
    I am quite sure this will come up again…and, again, thanks for listening!
    Jen

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