December 11, 2017

Helping PR pros make smarter decisions

Life in the Fast Lane: Guest Shel Holtz

Life in the Fast Lane: Guest Shel Holtz

This week, Media Bullseye is thrilled to have Shel Holtz as our guest on the Roundtable. Shel is the co-host of the popular FIR Podcast (along with Neville Hobson), and he blogs at A Shel of my Former Self, and is also an author, speaker, and is principal at Holtz Communication + Technology.

Click Here to listen to the 25 minute discussion.

GM’s Fast Lane Blog— The first topic up for discussion is GM’s Fast Lane Blog. With the auto industry on the brink of collapse, is maintaining a blog fiddling while Rome burns, or has GM’s blog become an indispensable source of information (and a forum for public catharsis)? What can other companies learn from how GM is using this blog and other company-launched social media initiatives?

Is Social Media Killing PR? — A recent panel held in New York with this title has generated some discussion on PR and marketing blogs. CNet’s Charles Cooper had a different take than most who have written on the topic, as he argues not only has social media not killed PR, too many communicators have “drunk the kool-aid” and are over-emphasizing both the role and the impact of social media.

Personal Branding-Legit or Lame? — Geoff Livingston has been on a tear recently about the term and motivations behind “personal branding.” The panel discusses the value and pitfalls of creating and maintaining a personal brand, whether it is Microsoft’s Scoble or an employee at an agency.

Click Here to listen to the 25 minute discussion.

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