Today, Brian Solis and Stowe Boyd have launched MicroPR, an effort designed to leverage Twitter for PR professionals and journalists. Initially, it will enable journalists to communicate directly with communicators to get help with stories, share pitching preferences, announce coverage changes, or solicit entries for awards and similar events.
In its current incarnation, it resembles Peter Shankman’s Help A Reporter Out (HARO) email list that has blossomed quickly in popularity in recent months. Instead of email, MicroPR uses Twitter. In addition to being a different medium, it encourages brevity of requests due to the service’s 140 character limit. It also is more real-time in nature, as Shankman’s email comes out 3 times every business day. Interested PR pros can follow @micropr on Twitter to field requests, while journalists will transmit requests to that same address.
The present offering is described as an “alpha” version. Boyd and Solis intend to continue to expand the service going forward.