BuzzLogic and JupiterResearch teamed up to conduct a study of consumer blog readers’ behavior and found that blog content and advertising can be very effective sales tools. The research focused on individuals who read blogs more than once per month.
Specifically, the study found that:
- 40 percent of blog readers have taken action as a result of viewing an ad on a blog; 50 percent of frequent blog readers say this is the case.
- Top activities include:
- Read product reviews online (17 percent)
- Sought out more info on a product or service (16 percent)
- Visited a manufacturer or retailer website (16 percent)