December 11, 2017

Helping PR pros make smarter decisions

Twitter to Shun Advertising, Embrace Corporate Accounts

Twitter to Shun Advertising, Embrace Corporate Accounts

Twitter CEO Evan Williams says that his company can “charge the people who want to use that communication channel commercially.” It is unclear from accounts of his talk just how they would generate revenue this way, though suggestions include charging for access to readership data or additional tools.

CNET’s Caroline McCarthy shares more information:

Williams also exhibited what seemed to be a clear aversion to bringing advertising to Twitter, reinforcing the possibility that the company will institute enterprise accounts instead. “I think advertising, as most people think of it, is more and more a different proposition, the whole idea (that) we’re going to insert some message along with the content you actually want, and hope you’ll be interested in that as well.”

(read the complete CNET article)

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