September 25, 2022

Helping PR pros make smarter decisions

Do More with Less

Do More with Less

I was talking with a friend of mine, Chris, the other day and he mentioned that "Thrift" needs to come back in style.  Of course, being a frugal New Englander, I never thought that thrift was out of style, but that's another story.

It did get me thinking, however, about the late 80's when I was working for a software company that specialized in design software for Architects & Engineers (Softdesk, later acquired by Autodesk).  The real estate bubble had burst back then and the stock market had taken a beating, yet our company actually thrived in the tougher economy.

The reason?  Simple.  People needed to do more with less.  Instead of people spending countless hours doing things manually, they invested in automation.  This enabled them to spend their time on higher value tasks.

Today, companies are facing some of the same economic challenges and are looking to do more with less.  This has been something we have been evangelizing at CustomScoop since our company was created back in 2000.  Let computers and automation do the repetitive tasks and free up the brain power of your employees to perform analysis and take action.

I see this as a no brainer and our customers seem to agree.  For less than $10 per day, an organization can have a fully automated monitoring solution that not only tracks news and blogs on the Internet, but also has a powerful set of charting and graphing tools to turn the information into intelligence.  Plus, as I look out our window and see the ice storm that continues to beat down on us in New Hampshire, our system never has to worry about missing work days due to snow and ice, the monitoring is 24 X 7.

One last thing on the "Do More with Less" train of thought.  I'm still perplexed as to why some of the vendors in our industry continue to force customers to sign up for their solution a year in advance and pay up front.  Our philosophy is to let the customers sign up for an account with a month by month subscription.  How does this tie into the "Do More with Less" you may ask? 

Well, we at CustomScoop will do "More" for you with "Less" of a commitment.  We believe that we should prove ourselves to our customers each and every day.  Therefore, we don't require a lengthy contract and a year's payment in advance.  Let us deliver the results, and if our customers see the benefit, they can renew again next month.  We even offer a free two week trial of the system to prove our system works for the customer.

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    Have to do more with less. We’re looking at being more strategic with our spending. For example – looking to downgrade some publicity spending and go with a pay-per-article-placed agency (like Publicity Guaranteed) instead of retaining an on-staff publicist.

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