As we wind down 2008, articles and posts making predictions for 2009 are starting to heat up. What will 2009 hold for social media, and those who work in this area? Our guest, Peter Kim, took the unusual approach of soliciting predictions from those who work within this space. The Roundtable also addresses the firestorm surrounding Michael Arrington’s notification that TechCrunch will no longer honor embargoes, and discusses AIG’s foray into the blogosphere–by engaging commenters on the Daily Kos.
- Predictions, predictions. What do we have to look forward to in 2009, in regards to social media? Our springboard for the discussion is Peter Kim’s excellent collaborative post on the topic on his blog. The Roundtable covers participation, ROI, and the inevitable increase in the number of people working in the social media space.
- Wither the embargo. The second topic addressed by the group is Michael Arrington’s proclamation that he will no longer honor embargoes from PR people–with a few exceptions. What do maelstroms like this do for the perception of bloggers as journalists? Is there anything PR can learn from this from a media relations angle?
- AIG…and Daily Kos. In what has to be one of the more interesting selections to jump into the conversational aspect of social media, AIG took the unusual step of engaging commenters on the Daily Kos–and AIG was pleased with the results of the exchange. The Roundtable examines this topic from both the PR angle for AIG, and from a more macro level of what constitutes good engagement.