September 23, 2017

Helping PR pros make smarter decisions

Social Media Growing Pains

Social Media Growing Pains

On this week’s Roundtable, Ike Pigott, Chip Griffin, and Jen Zingsheim examine how social media is changing our perceptions of the media, what it means (if anything) to be “Twitter Elite,” and whether social media’s immediacy is a hindrance to emergency response in a crisis. The long-term viability of TechCrunch and DEMO, and what this means in the head-to-head of traditional media versus social media; Twitter and blog reaction to the social media marketing efforts of @mattbacak; and Twitter use in Mumbai are this week’s featured topics.

(Click here to listen to the 35 minute discussion.)

  • First item discussed is @defrag’s wager that TechCrunch will shut down in two years and DEMO survives—what does this say about the direction of social media, and how will social media adjust to mainstream media’s moves into the space—likely to be accelerated by the current state of the traditional print industry?
  • Another “Twitterstorm” erupted this week when a marketer sent out a news release citing some statistics that he claimed demonstrated he was “Twitter Elite.” As social media tools gain wider acceptance, we can expect more individuals and businesses try to enter the space, making claims and meeting expectations with varying degrees of success.
  • Shel Holtz’s piece on “Twitter Surges” was a springboard to a broader discussion on the challenges the immediacy of social media presents, especially in a crisis. While traditional media outlets such as television can exercise discretion in what they disclose about a crisis situation (such as a hostage standoff), individuals using Twitter have no such boundaries. How much of a problem is this?

(Click here to listen to the 35 minute discussion.)

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