September 25, 2022

Helping PR pros make smarter decisions

Welcoming New Columnists

Welcoming New Columnists

Here at Media Bullseye we’re rolling out a series of outstanding columnists who will share their observations on a regular basis. This week, we will be debuting four individuals who have previously distinguished themselves on these pages, but will now do so on a set schedule.

Jen Zingsheim. First out of the gate will be the host of the Media Bullseye Roundtable, the voice of the CustomScoop Media Monitoring Minutes on the For Immediate Release podcast, and Vice President of Products and Services at CustomScoop. Jen’s columns will appear on the first and third Thursday of each month, though you can expect her work to appear at other times as well.

Sarah Wurrey. I’m pleased to announce the return of Sarah — at least on a once a month basis. She will be penning a column on the first Wednesday of each month. No doubt she will offer up plenty of insight with perhaps a touch of humor or snark!

Doug Haslam. No stranger to the Media Bullseye audience, Doug has agreed to appear on the first Thursday of each month to share his thoughts on the integration of traditional and “new” PR. His column will be titled “New Tools, Old Rules” and promises to sprinkle in a bit of controversy from time to time.

Albert Maruggi. The guest on our most recent — and perhaps most lively and controversial — Media Bullseye Roundtable has agreed to serve up his often unconventional wisdom on the first Friday of every month. I’ve seen a draft of his first column, and it will no doubt generate some discussion, so be sure to check back for it.

Next week we will unveil five more columnists — including two who will be making their Media Bullseye debuts!

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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