December 14, 2017

Helping PR pros make smarter decisions

There’s a Story in here somewhere…

There’s a Story in here somewhere…

Guest co-host Mark Story joins Jen Zingsheim this week, welcoming guest Jason Falls, director of social media for Doe-Anderson and blogger at the popular Social Media Explorer. Topics this week include Michael Arrington’s decision to take time off from blogging due in part to threats made against him and his family; an examination of personal branding as it relates to blogger outreach and PR pitching; and whether we’re ready to move beyond Social Media 101.

Click here to listen to the 41-minute discussion.

  • Michael Arrington rarely minces words or shies away from the limelight, so his announcement that he’s taking some time off from blogging has been a significant news story over this week. While it doesn’t rise to the same level of harrassment that Arrington faces, Mark and Jason have both been at the receiving end of some harsh comments. How should abusive commenters be handled, and in light of how much we share online where do we draw the boundaries?
  • Personal Branding–is it the answer to jump-starting blogger outreach? Todd Defren offers up another thought-provoking twist on an old (well as old as anything can be in Web 2.0 terms) problem for PR pros–the time investment necessary to do blogger outreach right. The Roundtable tackles the question of whether personal branding for PR pros can speed up the “relationship curve” that is so critical to effective blogger relations.
  • Bryan Person recently penned an interesting piece for Media Bullseye, asking if we’re ready to move beyond Social Media 101 yet, and he then cited several recent stumbles made by companies that would defintely fall in the “basics” category.

Click here to listen to the 41-minute discussion.

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