On this week’s Roundtable, Jen Zingsheim, Chip Griffin, and guest Nathan Burke of Marketing Startups discuss the transparency requirements of fictional characters, the burden of social media ‘tool fatigue,’ and the insistence of social media experts that companies engage online–even when it might not be useful or prudent to do so.
- A post on Eyecube covering the “Politics of Social Media Transparency” kicks off the discussion this week. Have the boundaries of what is acceptable in defining transparency changed, or are we all just clear that when we see a tweet from @TheBKLounge we know it’s a fictional character, and 100 percent transparency isn’t necessary? Chip expresses his disbelief that the transparency of fictional characters is even being debated, and points out that we’d all be better off if we started to ignore these discussions rather than giving them credence by debating.
- Dave Fleet’s question of whether some are getting ‘Social Tool Fatigue‘ is next, with Nathan pointing out that he tries every shiny new tool that is out there–but then, he’s not the average consumer. Jen asks if this isn’t perhaps the fallout from constantly trying to stay on top of what is new, and that perhaps this is an effort to ensure the earlier adopters are always on the bleeding edge.
- The final topic of the day was blogger engagement, as described in Peter Himler’s piece on “Where the PR jobs are.” The Roundtable was in agreement that engagement isn’t always necessary, or even advisable. This seems to go against the grain of what is often discussed in social media circles, and the participants all had reasons for why this might be the case.