September 23, 2017

Helping PR pros make smarter decisions

When did mom start making ads for Facebook?

When did mom start making ads for Facebook?

Facebook, that connector of all things past and present, has found a way to have members appear in ads–even if they don’t know about it. Special guest Kami Huyse joins Jen Zingsheim and guest co-host Mark Story to discuss coerced advertising, attention crashes, and PR responsibilities in light of “pack journalism.”

Click here to listen to the 37-minute discussion.

  • Facebook, like a tenatious toddler, continues to find ways to try our patience (but we still love it, as long as it doesn’t set the cat on fire–again). Kami Huyse’s post on Communication Overtones describing a contextual ad served up to her by the kind smile of Jason Falls kicks off the discussion. The Roundtable looks at issues involving who is being marketed to, who is doing the marketing, and if this will ultimately prove to be too risky a method to raise money for Facebook.
  • Dan York’s post on attention, distractions, and social media overload is the second topic. Mark states that there “is no such thing” as social media overload, and it is the responsiblity of each user to manage his or her flow of information and keep it at a reasonable level. They also discuss if Millenials are just wired differently, and how this will affect the PR profession in the long run.
  • Final topic for the day comes courtesy of Doug Haslam, whose Uttercast on media hype and PR responsibility struck a chord for all three Roundtable participants. When is PR hopping on a trend, and when is it causing a hype cycle to perpetuate itself, rather than fading away? Is the 24-hour news cycle to blame, or is there more to it than that?

Click here to listen to the 37-minute discussion.

Mentioned in this episode: Jason Falls, Shannon Paul, Dan York, Doug Haslam, Chip Griffin.

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