September 23, 2017

Helping PR pros make smarter decisions

The Rise of the Statusphere

The Rise of the Statusphere

This week, Roundtable regulars Jen Zingsheim and Chip Griffin, CEO and founder of CustomScoop, welcome special guest Cece Salomon Lee, author of the PR Meets Marketing blog. Up for discussion this week: job hunting and social media; the decline of blog authority and the rise of the “statusphere” (or are we still just measuring the wrong things?); and the reluctance of the newspaper industry to shift from fixing things to completely changing the model.

Click here to listen to the 27-minute discussion.

  • The Roundtable first looks at the job hunt, and Cece’s post about whether–or to what extent–social media helped her secure her new position. Roundtable participants all agree that social media is a helpful tool in getting the word out that you’re looking, but it shouldn’t be considered a substitute for the tried-and-true methods of networking. Cece points out that this advise is the same as what PR practitioners should be recommending on the use of social media in PR–use it as a component of an overall strategy, and keep your objectives in mind.
  • A recent post by Brian Solis on TechCrunch asked “Are Blogs Losing Their Authority to the Statusphere?” and a response post on Copywrite, Ink. asks if we’re still looking at measuring the wrong things. Chip and Cece weigh in with their thoughts on authority and measurement. One of Solis’s points was that a decline in authority may be detected by looking at the numbers when there really isn’t a decline at all–Jen asks if we’re seeing the reverse in traditional media–not noting a decline when there has been one. Chip coins the term “Willy Wonka Measurement” when the issue of ad value equivalency comes up.
  • Finally, the group discusses a post from 24/7 Wall Street that predicts what the next ten major newspapers that will go online or go under will be. Chip points out that newspapers aren’t thinking creatively enough about how to completely change what they are doing, but Cece counters that there are existing business considerations–like the existence of unions–that could present stumbling blocks to complete overhauls. And, since we can’t seem to have a Roundtable without offending animal lovers, Chip reminds everyone that he doesn’t like puppies–even if they save three-year-olds and help to sell newspapers.

Click here to listen to the 27-minute discussion.

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