November 20, 2017

Helping PR pros make smarter decisions

It’s journalism, not bias, if you’re talking about the Red Sox

It’s journalism, not bias, if you’re talking about the Red Sox

Chip Griffin, founder and CEO of CustomScoop, and Jen Zingsheim welcomed Kyle Flaherty of BreakingPoint as the special guest on the Radio Roundtable. Chip, Jen, and Kyle discussed the recent announcement of the creation of a donor fund to pay for investigative reporting; whether the lines are blurring between marketing, PR, and advertising; and if over-hyped flareups in social media will cause companies to become ever more dismissive when things pop up in the future.

Click here to listen to the 32-minute discussion.

  • Jeff Jarvis’s post about Huffington Post’s new donor fund to pay for investigative reporting kicked off the discussion on the Roundtable. Kyle thought the effort seemed interesting, but wonders if the model Huffington Post is suggesting will have the capability to be any more than a small part of the media picture. The question of bias came up, as clearly the Huffington Post has a political bent, and Chip argued that all media has bias, he’d just like everyone to acknowledge and disclose it.
  • Dave Fleet’s post on the blurring of lines between PR, Marketing, and Advertising was the next topic, highlighted by the fact that not only has Kyle posted about this, he’s actually made the transition from PR to more of a marketing role. Chip, ever the contrarian, states that he doesn’t think the disciplines are blurring at all. After some discussion of communicating objectives between the different disciplines, Jen predicts that the next big PR field will be Internal Comms.
  • Next up for discussion was Crisisblogger’s post about online attacks not mattering so much in light of a piece in AdAge. The results of a survey post-Motrin debacle showed that, well, all the fuss didn’t matter much–at all. Should brands maybe not fold like a cheap suit in the face of an online kerfuffle? Jen points out that a movie distributor attacked online recently is taking the opposite approach and simply writing off the criticism. Is this an isolated reaction, or an indication of things to come?
  • Finally, a plug for a charitable cause as Kyle and other fans of the Red Sox will be holding an opening day party to raise funds for the (Austin) Capital Area Food Bank.

Click here to listen to the 32-minute discussion.

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