December 12, 2017

Helping PR pros make smarter decisions

Think globally, podcast…globally!

Think globally, podcast…globally!

This week, Jen Zingsheim was joined by co-host extraordinaire Mark Story, and the very special guest was Neville Hobson, from the UK–of FIR podcast fame. The Roundtable discussed the recent results of a survey of FIR listeners, the World According to Mom blog-tag effort, and whether PR is suffering a slowdown borne of the recession, or if there are other reasons for budget declines.

Click here to listen to the 39-minute discussion.

  • First, the Roundtable spent quite a bit of time discussing the results of the FIR survey, calling out some noteable findings. Jen was surprised at the gender split (77 percent of FIR listeners are men), and Mark offered his thoughts as someone who took the survey. Neville provided a lot of insight as to why they collect this information–and why they make it publicly available.
  • Next, as Mother’s Day is this Sunday (still time to get flowers and a card, and don’t forget to call mom!) the group discussed Catherine Connors of Her Bad Mom, and the effort to “go around the world in 80 clicks.” This effort linking mom bloggers across the globe demonstrates the international power of community, and the ability to link to one another through a shared experience–motherhood–in addition to shared interests.
  • Finally, the group touched on an article that ran in the New York Times about PR facing a downturn during the recession. Is the recession really the reason for a decline in business, or is this a correction, and does it take into account the introduction of new tools, such as social media?

Click here to listen to the 39-minute discussion.

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