September 25, 2022

Helping PR pros make smarter decisions

“Journalism is no longer a lecture”: an Interview with Elise Hu

“Journalism is no longer a lecture”: an Interview with Elise Hu

Elise Hu made the toughest decision of her career last week: leaving her dream job.

The state political reporter for KVUE-TV (ABC affiliate in Austin, Texas) is giving up her gig in broadcast television to help launch a new, nonprofit investigative news outlet called the Texas Tribune.

The Austin Ventures-backed Tribune will begin publishing online later this year and will report on politics and public policy issues in the Lonestar State.

The end of appointment television

I still believe in TV,” Hu said last week in a video interview recorded in her downtown Austin office. “I just don’t think that TV will exist, on our TV, at a certain time, at 5:00, 6:00, 10:00, necessarily anymore.”

Instead, video will continue to evolve into on-demand, watch-it-where-you-want-it model, a reality Hu will address as the Tribune’s director of social media. Hu plans to include online video-raw footage, interviews, and perhaps podcasts-into a communications mix that will also include producing content for Facebook and Twitter.

“We should look at things pragmatically and think about ways that we can save the craft [of journalism] that we love,” Hu said. “And this is a craft that I love. And so hopefully, it doesn’t look as though I’m abandoning it, but trying to pioneer a new road to keep it alive.”

For more insight from Hu on the changing times for journalists, watch our complete interview here. Running time: 9:59.

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