December 18, 2017

Helping PR pros make smarter decisions

Slicing and Dicing Clips with Saved Reports

Slicing and Dicing Clips with Saved Reports

One of the things I have found with CustomScoop over the years is that we find so much information that we really need to find ways to slice and dice the data to get the most out of it in the least amount of time. That’s even more true now that we have introduced Feed Keywords to help mine data from other search engines, monitoring providers, or any other source that produces and RSS feed.

Fortunately, we have some nice tools that have been created or enhanced over the past few months to help me do just that. The cornerstone of this effort is the Clip Reports tab that allows me to access a set of standard clip reports as well as the ability to create saved reports using virtually any criteria I can imagine.

Here’s what the Clip Reports tab shows:

You can see that there are plenty of options for looking at data from a variety of standard views, including segmenting newspapers vs. broadcast vs. online. Or zeroing in on a specific language or country.

But the part I use most is the Custom Clip Report section that enables me to create customized reports based on my own needs. You can see that some of my reports include “Ego Clips” (you have to know when you get mentioned on a blog or in the media, right?), plus others to track coverage of our company and brands, as well as our competitors and industry. I also have saved reports to track discussion of our resellers and other business partners, as well as one to keep an eye on companies that we might have some synergy with down the road.

You may be able to tell from the screen shot above that all of the reports can be viewed in the primary ClipIQ reporting dashboard interface, but they can also be easily printed, downloaded in PDF form, exported to a spreadsheet for further custom manipulation of the data, or delivered as an RSS feed for you to consume in a feed reader or custom application.

I can also schedule these reports to be delivered to me via email as new clips arrive or on a scheduled daily or weekly basis. That gives me tremendous flexibility in consuming the information in the way that it suits me best and gives me some good options for sharing data internally with my colleagues.

In a future post, I’ll discuss the email scheduling capability more because it has capability that goes beyond simply sharing these saved reports, as it also will deliver charts & graphs and other reports.

Feel free to check out the Clip Reports tab for yourself in your own account. Don’t have an account? Sign up for a free trial of CustomScoop ClipIQ today and see what I’m talking about.

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