This week, host Jen Zingsheim is joined by co-host Doug Haslam, with special guest Kellye Crane of Solo PR Pro. The three discussed the ABC News layoffs and what impact this will have on journalism; Twitter’s move to monetize by introducing an advertising platform; and when it makes sense to fire a client.
- ABC News is laying off a significant portion of its staff–some reports say up to 20 percent of its news division will be affected. While some view this as a further implosion of the mainstream media, ABC states that it is part of a move to restructure the organization to better respond to the changing market. Kellye points out that by becoming more like social media, news organizations may be giving up a niche they fill well–that of investigative reporting.
- Next, the group covered Twitter’s new ad platform, and what this could mean for users–will people be annoyed by the ads, or will they accept this as a necessary component to keep a free service free?
- Wrapping up the topics for the week, Kellye, Doug and Jen talk about that awkward moment when you need to fire a client–sometimes it’s clear cut (such as ethics), but other times it is a matter of expectations that aren’t matching up.