September 29, 2022

Helping PR pros make smarter decisions

How To: Tackle a Mountain of Clips

How To: Tackle a Mountain of Clips

CustomScoop’s Professional Services Group–our in-house team of analysts–reviews thousands of clips a week for clients. Although each client is different, one task that has to be tackled daily is to review clips and produce reports for clients, using CustomScoop’s ClipIQ service. The team of analysts uses the Team edition, our most robust version of ClipIQ.

On any given day, an analyst can log into a client’s account and be faced with 200, 300, or more clips to review on deadline. The ability to prioritize is a must. So how do we tackle so many clips quickly and efficiently? We use a number of built-in tools within ClipIQ to make the mountain manageable.

First, of course, we need to know what’s most important to the client. Do they want just the most significant posts from the biggest blogs or newspapers, or are we reviewing all of their content? After this question is answered, we can approach the pile with a plan.

Get a smaller mountain

One approach is to look at fewer clips from all of those collected. This can be achieved in two ways.

Excluding ‘Simple Mentions’ – Enter the “clips” tab and exclude “simple mentions”–this will immediately reduce the number to be reviewed by filtering out those clips that only contain one keyword. Don’t worry, the clips are still there, but now you are looking at the clips that have multiple keywords/mentions, meaning they are most likely ones that contain more information than a passing mention of your client or issue. Look through the clips with the most mentions first, and you’re going to get to the valuable clips first.

Sort By – ClipIQ allows users to sort their clips in a number of ways. Options are to sort by: most recent; most relevant; state name; source name; headline; and Alexa rank. Each of these sorting options could help in different situations. Just looking for clips posted within the last few hours? Sorting by most recent can help. Only interested in clips originating from Texas? Sort by the state name. Only concerned about what’s posted on sites with the highest traffic? Sort by Alexa rank.

Design a range of smaller mountains

Most likely if you’re using CustomScoop, you are following more than one topic or keyword. By using the Clip Reports function, you can group different keywords into topic areas. This will allow you to design and save queries so you can review your clips in batches.

For example, if you are using ClipIQ to track mentions of your product and two competitors’ products, you have multiple keywords and key phrases set up for each–let’s say you have 10 keywords for each. Set up a saved Clip Report for each called “My Product,” “Competitor X Product,” and “Competitor Y Product.” When you create each clip report you customize it by telling the system what time frame you want to look at, and which keywords you want to store. So each Clip Report will pull all 10 relevant keywords into one report, so you can prioritize your review process by starting with the report most important to tackle on any given day.

Another bonus of saved Clip Reports is that you can chart based on them, easily graphing the number of clips you and your two competitors get–I’ll tackle the charting feature in a future post.

Ad Block 728

About The Author

Jennifer Zingsheim Phillips is the Director of Marketing Communications for CARMA. She is also the founder of 4L Strategies, and has worked in communications and public affairs for more than 20 years. Her background includes work in politics, government, lobbying, public affairs PR, content creation, and digital and social communications and media analysis.

Related posts

Ad Block 728