This week, Jen Zingsheim is joined by co-host Sarah Wurrey and guest Ike Pigott to discuss Internet fame and the rise of the Chesters, the double-edged sword of social media prominence and demands on time, and the amazing comedic style of Mustafa, the Old Spice Guy.
- First, the team tackles issues surrounding a recent online flare-up in social media. Jen asks Ike to discuss some of the very important points raised in a piece he wrote, especially the role of “Chesters” in making online discussions spin out of control. Sarah notes that participation in social media–putting yourself out there and drawing attention to your ideas–requires a bit of ego (in a positive way) in the first place, which makes it more likely feelings can get bruised. Jen wraps up the discussion by asking what we can take away from the recent dust-up; both Ike and Sarah agree that these sorts of things will pop up from time to time–it’s the nature of the Internet.
- Next, the group discusses this week’s runaway social media success: The Old Spice Guy. Sarah is impressed with the actor, stating that the series of commercials and YouTube videos should lead to considerable fame, and perhaps a TV show. Ike warns that this didn’t work out so well for the Cavemen, but acknowledges the actor’s charisma and the success of the campaign. Jen points out that the work behind the scenes must have been significant, and was executed brilliantly; she then asks if the bar has been set quite high for advertisers. Ike feels that the success of the campaign could lead to further rifts between PR and advertising as those groups struggle for ownership of–and the dollars that fund–social media campaigns.