It’s hard to believe it’s been a year since last Thanksgiving, as 2010 has flown by far too fast. But here we are, and in celebration, I urge everyone in the social media community to check out Tweetsgiving. Epic Change is a great organization that uses social media to make a real difference. As their website states, Tweetsgiving was “one of the first successful global efforts to harness the power of Twitter for good.”
Give to the cause before you give yourself a turkey coma, it will do wonders for your karma.
On to the Jots!
Why Communicators Need to Embrace Mobile – Communications Overtones – The mobile market is expanding and diversifying, with smartphone usage spreading rapidly. Kami Huyse wants to know why then, communicators continue to focus so much of their energy on social channels. “According to the report, the number of people using their phones just to make phone calls has declined by 15% over last July and 70% say they use their phone for more than calls. The number of people that use their phone for mobile media is 40.7%, up nearly 7% over last year. Search, email and social networking were the top genres for people using their phones to access the Internet.”
Should You Shift All of Your Spending Online? – Conversation Agent – Valeria Maltoni gives an excellent breakdown of the importance of lead generation in B2B marketing (especially for someone like me, who doesn’t read a lot on the subject) and asks the “million dollar question”—should you be shifting all your lead gen dollars to the online space? “Because so much of what happens online can be tracked and measured against goals, the trend has been favoring digital buys. For a while, a percentage of marketing dollars still went to building awareness and creating demand in different media.
Then bigger budget allocations were made to online campaigns, until there was barely anything other than digital in the plans. Which may work for B2Bs that engage customers and prospects directly and consistently.”
Transparency in PR Client Plans? – Shel Holtz – As a public affairs professional, transparency in social media communications is one of the issues I struggle with in educating clients and internal resources alike. After all, people in our business are supposed to operate behind the scenes. Shel Holtz responds to the fallout from a leaked communications plan from Schmidt Public Affairs, concluding that it might be better to avoid leaks altogether by making planning documents public record. “I can envision a section of PR agencies’ websites dedicated to hosting planning documents. Of course, such disclosure would require client approval, but there’s an argument to be made that such disclosure will prevent the client from going on the defensive should someone send it to an outlet like ProPublica whose publication of the plan is tantamount to outing the agency and its client. It could also provide the kind of inside-baseball view of PR that turns around widespread negative public perceptions.”
The Me, Myself and I Challenge – Geoff Livingston – Could you write your blog without using the words me, myself or I? I (heh) know I couldn’t. So much of what we blog about is about our own personal reactions to news and the world around us. Would removing the first person make blogs more substantive? “But then after reviewing the amount of times “I” has appeared in my most recent five posts, I thought it might be a healthy thing to do. Things might get more interesting around here with an intentionally outward focus. In many ways, it would be a return to journalistic style and overtones with less opining, and more links and facts.”