September 29, 2022

Helping PR pros make smarter decisions

Radio Roundtable: Twitter-quitter Celebs, Facebook profile changes & Navy issue

Radio Roundtable: Twitter-quitter Celebs, Facebook profile changes & Navy issue

This week, host Jen Zingsheim is joined by co-host Bryan Person and special guest Shonali Burke. The three discuss celebrities on Twitter, and their not-quite-successful program to raise money for a charity, Facebook’s profile changes and (surprise!) privacy questions, and the Navy’s experience with a Facebook bombardment.


This week’s show is 34 minutes in length.

  • First, the group discusses the recent celebrity-led effort to raise money for Keep A Child Alive. A number of high-profile celebrity Twitter users staged a “Digital Death,” quitting the service and vowing to stay off the social network until $1 million was raised for the charity. Shonali wrote a great post on the effort, and criticizes this “arrogant” approach to a campaign. Jen points out that it can’t be considered much of a success if the group’s objective was to raise money from the public, as half of the money raised came from one individual. Bryan hadn’t even heard about the campaign, which goes to another point Shonali and Jen make: quitting a communications channel is an odd way to get the word out.
  • Next, the three discuss Facebook’s profile changes: and, surprise, surprise–there’s a privacy question popping up. Bryan points us to an article discussing the prominence of recently tagged photos at the top of the new profiles–and how anyone can tag anything with a name, and that photo will then appear at the top of the person’s profile. No one would abuse this feature, would they? Nah… Jen mentions another post that lays out the argument that nudging people to update their profiles is most likely an effort to ensure up-to-date data for advertisers and marketers, but she and Shonali both think the result is aesthetically pleasing.
  • Finally, the team talks about how the Navy decided to address a flood of comments on their Facebook page. After experiencing a significant number of negative comments related to a reference made to the “Arabian Gulf” instead of the “Persian Gulf,” the moderators of the Navy’s page decided to treat most of the comments as spam, and deleted them.
Ad Block 728

About The Author

Related posts


  1. Pingback: Tweets that mention Radio Roundtable: Twitter-quitter Celebs, Facebook profile changes & Navy issue « Media Bullseye – A New Media and Communications Magazine --

Comments are closed.

Ad Block 728