October 5, 2022

Helping PR pros make smarter decisions

CustomScoop to Provide 100 Free Media Monitoring Accounts for Disaster Relief Organizations

CustomScoop to Provide 100 Free Media Monitoring Accounts for Disaster Relief Organizations

It seems impossible to watch or read the news these days without hearing about another natural disaster, here in the United States and abroad. Just days ago, my family was riveted to the TV watching live coverage of tornadoes in Massachusetts, just 90 minutes from our own home.

The destruction and suffering defy common understanding.

Fortunately, relief workers and tireless volunteers contribute their time, effort, and energy to help make things better for those who find themselves in the path of these tragic events. Organizations like the Red Cross provide local services to those in need of a helping hand as they seek to rebuild.

At CustomScoop, our hearts go out to the victims of these natural disasters. Like most Americans, we also want to do something to help. We know that we can’t make the same kind of difference as aid workers and volunteers on the ground in the affected areas, but we do believe we can help make their jobs easier.

In recognition of the efforts of all of those individuals and groups who help recover from natural disasters, we want to give back to the types of organizations who have put their trust in CustomScoop over the years.

Therefore, CustomScoop will provide free accounts for one year to the first 100 local chapters of the Red Cross or other bona fide relief organizations that qualify after filling out a short online form. We hope that these services, valued at approximately $600,000, will help these groups that face enormous financial challenges and find their human resources stretched thin.

Disasters create enormous demands for information for responders. Media coverage, offers of help, press releases, government statements and even helpful blog posts all cascade in, but can be overlooked when managing a crisis.  CustomScoop captures critical information and arranges it in a way so disaster responders can focus on the most important information they need – and can do so 24 hours a day, seven days a week.

We know that in the whole scheme of things, this contribution is but a small part of the overall effort needed to help those suffering from tornadoes, flooding, tsunamis, and other disasters. Nevertheless, we want to do our own unique part in attempting to make a difference.

It is important to note that these free accounts are not limited to specific geographic areas. We know that the next disaster may take place tomorrow in a location nobody would predict. By making the CustomScoop service available at no cost to the local communicators who must act quickly in the midst of a crisis, we hope to make their jobs just a little bit easier.

This is how we can – and will – help those who help others.

To apply for a free account under the CustomScoop Disaster Relief Program, please visit www.customscoop.com/relief

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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