December 11, 2017

Helping PR pros make smarter decisions

CustomScoop Named September Innovation Rocks! Winner

CustomScoop Named September Innovation Rocks! Winner

I am pleased to report that CustomScoop has been named the “Innovation Rocks!” award winner for September by the New Hampshire Department of Resources and Economic Development.  This is a great recognition of the hard work that our team puts in every day to serve our clients, ranging from small local non-profits to Fortune 100 companies.

In today’s digital age where everything is just a click away, finding out what’s being said about an organization in the traditional media or over social media is rarely as easy as a Google search. Over the past 11 years, CustomScoop has adapted to a constantly changing media industry to ensure that our clients can easily and affordably monitor all public messaging regarding their organization and analyze how that information is being received.

We embrace what was said when the award was announced:

“Most businesses simply don’t have the personnel or the expertise in-house to monitor what’s being said about them in all the different media,” said New Hampshire Division of Economic Development Interim Director Chris Way. “CustomScoop is set up to be an extension of a company’s communication team.  It’s a truly innovative service that can really make a difference for New Hampshire businesses.”

We really do aim to be an extension of our clients. Our customer care team works closely to customize each account with the search terms, reports, alerts, and other elements that make them work most effectively for our clients.

While initially developed for public relations professionals, CustomScoop’s clients now include those in sales, marketing, investor relations and competitive intelligence. I am always amazed at the uses our customers find for our product.

Today, traditional media represents only a small part of what companies and other organizations want to track through services like ours. We track blogs, Twitter, Facebook, YouTube, and even government and policy sites because these all impact how messages are getting out to the public.

We greatly appreciate being named the Innovation Rocks! Winner and look forward to serving organizations in New Hampshire and beyond that are constantly challenged with navigating today’s changing media landscape.

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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