September 29, 2022

Helping PR pros make smarter decisions

Radio Roundtable: Taliban/NATO Twitter exchange, FB subscribe button, and Legal Seafood ads

Radio Roundtable: Taliban/NATO Twitter exchange, FB subscribe button, and Legal Seafood ads

This week, I was joined by co-host Sarah Wurrey. We discussed a Twitter exchange between NATO forces and the Taliban, Facebook’s new “subscribe” button, and Legal Seafood’s new advertising campaign.


This week’s show is 28 minutes long.

  • First, Sarah and I discuss the interesting exchange conducted between two Twitter accounts: one, a spokesperson for the Taliban and the other for the international security and assistance forces in Kabul. The exchange between the Twitter handles happened after the assault on the U.S. Embassy, and was interesting on several levels. First, as Sarah points out, we just don’t think of the Taliban using social media in this manner, but a CNN report appears to indicate that the group is attempting to use communications tactics and messages to “change the narrative.” The fact that the exchange was carried out in English is also interesting–as is the fact that social media has become an everyday communications channel, used around the world.
  • Next, we talked about the new Facebook “subscribe” button. Sarah notes a number of changes made by Facebook, and wonders if it’s an attempt to add Google+ elements, or if it’s part of a broader change for a future rollout of a big change for the social network. I discuss my initial thoughts about the button (creepy, weird) but then note that it seems like it could allow people to follow the content posted by celebrities (web or other) without the celebrity needing to “friend” back–imparting a Twitter-like air to message distribution. The change almost has to be driven by that sort of situation, as the only comments you can subscribe to are public comments, and many people have their Facebook accounts locked down to the highest privacy settings.
  • Finally, we cover the new advertising campaign by Legal Seafood, the tag line of which boils down to essentially: save (fish/crabs, etc.)–so you can eat them. It’s funny, but to me felt a bit like the Groupon Super Bowl commercials that got the deal site into so much hot water. Sarah correctly points out that what got Groupon into trouble was pulling in the issues that involved considerable human suffering, like the problems in Tibet–the Legal Seafood commercials don’t really go quite that far.
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About The Author

Jennifer Zingsheim Phillips is the Director of Marketing Communications for CARMA. She is also the founder of 4L Strategies, and has worked in communications and public affairs for more than 20 years. Her background includes work in politics, government, lobbying, public affairs PR, content creation, and digital and social communications and media analysis.

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