September 23, 2017

Helping PR pros make smarter decisions

The Expanding Media Landscape and What It Means for Business

The Expanding Media Landscape and What It Means for Business

On Oct. 9, 1986, the Fox Network launched, with 88 affiliates across the country. At the time, most experts ridiculed the notion that a fourth network could challenge the dominance of the Big Three. No doubt executives at NBC, CBS, and ABC found themselves snickering, too.

When Fox took to the airwaves with its first show, featuring Joan Rivers, it did so in a year that saw CNN celebrate its fifth anniversary. Big Three news anchors Tom Brokaw, Peter Jennings and Dan Rather still weren’t particularly concerned by the role of cable news.

We realize today that these events represent some of the early seeds of change in the modern media…

Continue reading the rest of my recent column in New Hampshire Business Review.

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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