February 20, 2019

Helping PR pros make smarter decisions

Google’s Zeitgeist 2011 – What did you look for this year?

Google’s Zeitgeist 2011 – What did you look for this year?

I always enjoy the Google Zeitgeist end-of-year wrap up that shows us what we searched for over the course of a year. It’s a quick look at all that was important to us, for a time at least. Looking at the video is kind of like getting a year’s worth of top stories in under three minutes. It’s even set to music: Matt Kearney’s “Sooner or Later.” I’ll admit to tearing up when the music paused for Steve Job’s “stay hungry, stay foolish” portion of his commencement address at Stanford.

This year the revolutions in Tunisia and Egypt figured prominently in the video, but there were also top searches that alert me to the fact that I’m somewhat out of the norm when it comes to popular culture–Jackass star Ryan Dunn is at number three (he died in a car crash), and Rebecca Black figured prominently at number one (!), as did a video game I’d never heard of at number five (Battlefield 3).

Does what we search for (on Google) tell us anything about ourselves? Seven of the top ten searches really fall into an “entertainment” category (and I’m not even including Casey Anthony in that). The remaining three of the top ten would be considered news–Steve Jobs, Casey Anthony (sort of ) and I’m guessing that number 8, 東京 電力, is the Fukushima power plant accident/radiation leak following the tsunami.

What will next year bring?



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About The Author

Jennifer Zingsheim Phillips is the Director of Marketing Communications for CARMA. She is also the founder of 4L Strategies, and has worked in communications and public affairs for more than 20 years. Her background includes work in politics, government, lobbying, public affairs PR, content creation, and digital and social communications and media analysis.

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