September 25, 2022

Helping PR pros make smarter decisions

Radio Roundtable: The Anti-Social Media Filibuster Edition

Radio Roundtable: The Anti-Social Media Filibuster Edition

Greetings from your favorite social media curmudgeon. OK, maybe I’m not your favorite, but you’re stuck with me because Jen Zingsheim is on vacation today. Or perhaps she’s just resting up for our company holiday party tonight.

Fortunately, Jen and I were able to record this edition of the Roundtable yesterday afternoon, so at least you don’t have to listen to a Chip Griffin monologue for 28 minutes. Except that’s almost what happened because I was a bit wound up, so it ended up being an anti-social media filibuster on my part for much of the show. Of course, it’s not that I’m opposed to social media, it’s just the Social Media Kool Aid that has me stirred up — again.


So what exactly did we talk about?

First, we covered the teenager who created a bit of a kerfuffle with Gov. Sam Brownback. Or perhaps the governor’s staff actually created the kerfuffle. You’ll have to listen to see what we think.

Next up was a discussion of a post by Ilana Rabinowitz over at Social Media Explorer that argued for more employees of companies to be social (in the online sense) and to reflect the organization’s values faithfully. There’s more to it than that, so go read Ilana’s post and then listen to our take.

We wrapped up by talking about Jay Baer’s post that says “social media has ruined your advantage.” He says “we can’t fool our customers any longer.” But can we fool our listeners? There’s only one way to find out!


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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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    Ilana Rabinowitz

    Thanks for discussing my article on Social Media Explorer.  I really appreciate the fact that this furthers the conversation.  On the topic of the CEO of an organization of a company with a mission that includes environmental concern driving a hummer – it absolutely can become big news to a lot of people very quickly.  If your company has a Facebook page with tens or hundreds of thousands of Likes and one person starts talking about an issue where they feel that the company is being hypocritical – it starts feeding off itself very quickly and you’ll see hundreds of people chiming and jumping on the bandwagon like an angry crowd.  You may not like it or you may not think it’s valid, but now you really can’t ignore it. So if your business is up for dealing with situations like this, don’t walk the walk but do be prepared to be taken to task, more quickly and by more people than before you had that nice big Facebook community.

    What I like about the discussion you had is that is raises a question: does social media really change things or is it just a new and incidental tool that doesn’t change the essence of marketing and business.  Good topic for my next post!

      Chip Griffin

      Thanks for listening and the comment. I agree on the CEO being in a different category of employee. I thought I heard Jen say “CFO” which to me would be different. I also believe that hundreds or even thousands of “angry crowd” members on Facebook/Twitter/etc. may not be an actual problem for a company as a whole. The trick is figuring out which issues will gain traction from social media into the mainstream.

      Look forward to your upcoming post!

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