September 28, 2022

Helping PR pros make smarter decisions

Radio Roundtable: Pinterest and copyright, “viral hangover,” and is social media the solution?

Radio Roundtable: Pinterest and copyright, “viral hangover,” and is social media the solution?

This week, co-host Doug Haslam of Voce Communications (a Porter Novelli Company) joined me to discuss the trouble with Pinterest and copyright, what happens–and what doesn’t–when a post goes “viral,” and is social media the solution for every business?


This week’s show is 30 minutes long.

  • First, Doug and I talk about Pinterest, and the question of copyright. It’s interesting to note that this has slowly come to the forefront as an issue, rather than a huge blare of headlines with the social scandal du jour rash of commentary we normally see. Instead, it has bubbled up as a topic with people asking, “what about copyright?” The easiest manifestation of potential problems is in the area of professional photographers. Having people lift your work and repurpose it with no credit given or money paid hits them in the pocket. But what about businesses that want their images spread? And is it realistic to put the burden of use determination and responsibility on the end user? It’s a Pin Board–of course people are going to pin pictures they like. And they’ll probably do it without the foggiest notion about rights and fair use, because they are not lawyers. Doug notes that even the line between transformative works, which are protected by fair use, and outright copyright violations, which clearly aren’t protected, is blurred.
  • Next, we discuss an interesting post that appeared on the Grow blog. Adam Toporek hit the big time–he had a link to a blog post he’d written tweeted out by Tony Robbins. Yes, *that* Tony Robbins. After millions of hits, he’s an overnight success, as everyone who read the post now follows him on Twitter, reads his blog–sometimes twice a day–and his Klout score rivals Bieber’s, right? Not so fast. Toporek says in his post “There was no real impact on my blog, Twitter account or Klout score.” Fame is fleeting. Doug notes that this makes sense. After all, unless the post specifically appealed on a direct level to the exact audience that follows Tony Robbins, there’s no reason there would be a long term effect.
  • Finally, we wrap up discussing a piece on Spin Sucks by Ken Mueller titled “Social Media and the Solution to your Problems.” Social media is helpful and useful–but is it a “must have” for every business? From Doug’s tin roofing expert to the local pizza joint, what is the balance between social participation and the needs of a business? Is there a cost-effective way to get help–knowing that small businesses usually don’t have piles of cash lying around to pay consultants, what is the solution?

A quick note–the Roundtable will be taking a hiatus starting in March. We have a lot of exciting things cooking at CustomScoop, which is where yours truly will be focusing her time, for the time being. Thanks everyone for listening!

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About The Author

Jennifer Zingsheim Phillips is the Director of Marketing Communications for CARMA. She is also the founder of 4L Strategies, and has worked in communications and public affairs for more than 20 years. Her background includes work in politics, government, lobbying, public affairs PR, content creation, and digital and social communications and media analysis.

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1 Comment

  1. Ken Mueller

    Hey, Jen, thanks for including me in this podcast. Appreciate the discussion and would love to even discuss that particular topic even further. I love you bringing up the concept of monitoring, which is really the first entry many should have in social. And clearly, no on should be on there if they aren’t going to do it right, but not doing it right isn’t always the best excuse. Ah, we could go on forever! I think a lot of it comes down to a great misunderstanding as to what social is, how it works, etc. And, a lot of it is a mindset.

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