As evangelists for new ways of doing public relations, many of us often get so wrapped up in the new technology that we need to pause to remember that the reports of the death of traditional media have been greatly exaggerated.
Scott Pelley, anchor of the CBS Evening News, gave an insightful interview to Deadline that simultaneously touts the value of the Internet while reminding us of the power of old-fashioned network news coverage.
Definitely worth a read for anyone in communications and marketing.
