In the return of the Roundtable after a lengthy hiatus, Jen Phillips of 4L Strategies joins to discuss three topics this week:
- New research from Michael Ambjorn and Stephen Welch that finds that “only half of communicators say all their work is aligned to corporate strategy and goals.”
- Heidi Sullivan of Cision’s guest post on the prTini blog that addresses how to turn PR from a cost center to a profit center.
- The suggestion by Christopher Penn of SHIFT Communications that PR measurement should not include sales revenue.
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