April 24, 2019

Helping PR pros make smarter decisions

MMM: Under promise and over deliver?

MMM: Under promise and over deliver?

In this Media Monitoring Minute for the For Immediate Release Hobson & Holtz Report podcast, CustomScoop’s Chip Griffin comments on an article at Ragan.com that challenges the “under promise, over deliver” mantra.

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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