December 12, 2017

Helping PR pros make smarter decisions

Media Bullseye Roundtable 2014.6 with Guest Co-Host Mark Story

Media Bullseye Roundtable 2014.6 with Guest Co-Host Mark Story

In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, joins to discuss three topics:

— The role of trust and storytelling in sponsored content based on new research by the Internet Advertising Bureau and Edelman Berland.

Wikipedia’s temporary ban on anonymous edits from the U.S. House of Representatives and the overall approach of that popular site to conflicts of interest.

— The question of whether the PR industry is ripe for disruption, as claimed by Anna Ruth Williams in a piece for Ragan’s PR Daily.

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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