In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, joins to discuss three topics:
— The role of trust and storytelling in sponsored content based on new research by the Internet Advertising Bureau and Edelman Berland.
— Wikipedia’s temporary ban on anonymous edits from the U.S. House of Representatives and the overall approach of that popular site to conflicts of interest.
— The question of whether the PR industry is ripe for disruption, as claimed by Anna Ruth Williams in a piece for Ragan’s PR Daily.
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