Sarah Santucci of SMS Strategies joins the Roundtable this week to discuss a variety of topics of interest to public relations and communications professionals. Among the subjects we explore include:
- Is the PR Hacker service the future of media relations in the digital era, or a harbinger of PR spam on an industrial scale, as Neville Hobson asserts?
- Do Americans really manage to avoid the influence of social media advertising or is it merely a case of denial?
- As the lines between PR and marketing continue to blur, does it make sense for the chief communications officer (or other PR leader) to have oversight over marketing functions within an organization?