December 12, 2017

Helping PR pros make smarter decisions

Stat of the Week: Only 14% of B2B Marketing Leaders Think Their Content Marketing Efforts are Very Effective

Stat of the Week: Only 14% of B2B Marketing Leaders Think Their Content Marketing Efforts are Very Effective

Forrester Research surveyed B2B marketing leaders to find out how they’re doing with content marketing — perhaps the most buzzed about tactic in the communications arsenal. Despite the fact that more and more time and money is being invested in this arena by businesses, there’s doubt about how well it is working.

Just 14% of these leaders rated their content marketing efforts as being “very effective” at delivering business value. About half thought that it was “somewhat effective.” This despite the fact that in an earlier survey, “75% of respondents told Ad Age they would increase their content-marketing budgets in 2014.”

How are your content marketing efforts working?

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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