In this episode of the Roundtable, we welcome Shel Holtz, co-founder of the FIR Podcast Network, to discuss three topics:
— Why the C-Suite doesn’t get social media — and what can be done about it, including teaching social media advocates more about business.
— How to use internal influencers to augment announcements by senior management, including a look at the similarities between internal and external communications.
— Whether the ALS Ice Bucket Challenge represents a successful model to follow, and how other organizations are likely to react to the viral reach of this program.
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