October 23, 2017

Helping PR pros make smarter decisions

PR Jots: Good and bad measurement, pros and cons of big versus small, and things you shouldn’t ignore

PR Jots: Good and bad measurement, pros and cons of big versus small, and things you shouldn’t ignore

Although many PR pros may be enjoying a few last days at the beach or the lake, there’s still lots of helpful, thought-provoking content making its way to my computer screen. So, as always, I’ll share some of the best and most interesting pieces with you.

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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