There was a ton of great PR and communications content in my reading pile this week, so it was a challenge to narrow it down to just a handful that I think you’ll appreciate the most. But here it goes:
- Shel Holtz points out that internal influencers within an organization often have greater reach to fellow employees than senior management — and that’s something that organizations should harness.
- Russell Working at Ragan.com shares some advice from Bill Penn of Aspectus about how to use your organization’s website analytics as an integral part of your PR measurement efforts.
- Chris Syme writes for Social Media Today about the need to remember that social media measurement is about more than just numbers — it’s about putting the real world results in context based on the program’s goals and objectives.
- An article in The Guardian laments that boardrooms fail to see the value in social media because the ROI is not being effectively measured.
- AdWeek reports that 69% of marketers believe native advertising is valuable — they’re just not sure how valuable.
- Crisis communications experts Jonathan and Erik Bernstein point out that “we’re working on it” can be a valuable preliminary message to deliver while you’re trying to solve the problem and deliver a more comprehensive answer.