Not every Facebook post will spur the next Ice Bucket Challenge phenomenon. Most Tweets don’t get retweeted once, let alone thousands of times.
New research from Social Flow finds that 99 percent of organic social media posts generate almost no engagement. Nada. Zip. Zilch.
Keep that in mind as you work on your own social networking strategies. If just 2 out of 100 of your posts garner some interest, you’re way ahead of the game.