If, like most PR professionals, you have struggled with how best to measure your organization’s thought leadership activities, you may be interested in what FedEx has done.
Natashia Gregoire, manager of global reputation strategies at FedEx, shed some light on this in a recent interview with David B. Rockland of Ketchum for PR Tactics:
Access is the FedEx thought leadership platform that focuses on global connectivity. We believe individuals, businesses and communities thrive when they are better connected to one another — that a connected world is a better world. Global connectivity allows ideas and solutions to surface from anywhere, compounding the power of technology, causing innovation to soar and energizing the marketplace.