William Beutler of Beutler Ink recently partnered up with the Council of Public Relations Firms and the Institute for Public Relations to compile a guide to using Wikipedia effectively. Here’s how they describe it:
In Wikipedia and the Communications Professional: A manual, we provide a guide for you in advising your clients about best practices related to Wikipedia, including topics like:
- Deciding whether or not to interact with Wikipedia
- Dealing with negative information
- Interacting with the community of editors on Wikipedia
- Implementing an organizational Wikipedia policy
This is worthwhile reading for any communicator, given the importance of Wikipedia articles in search results. Download the complete e-book here.