January 23, 2019

Helping PR pros make smarter decisions

CARMA to host upcoming webinar on North American PR measurement trends

CARMA to host upcoming webinar on North American PR measurement trends

Throughout September, companies have partnered with AMEC as a part of Measurement Month to present events promoting and educating about PR measurement. We’re already more than halfway through Measurement Month, but there remains a multitude of events that will shed light on industry trends and activities. In particular, CARMA will produce “Key PR Measurement Trends in North America”, a free webinar taking place on Tuesday, September 20 at 2:00 PM EST.

The webinar, co-hosted by CARMA’s North American CEO Chip Griffin and 4L Strategies’ Founder Jennifer Zingsheim Phillips, will discuss major movements in the ever-evolving field of PR measurement in North America. Webinars offer the unique opportunity to attend dynamic, informational sessions without leaving the comforts of your office or home. With combined experience spanning several decades in the communication, PR, and measurement fields, Chip and Jennifer will have plenty of insight and information to offer attendees.

Don’t miss out on this unique opportunity to learn about advances and trends within the field. Registration is still open; you can sign up here. For more information throughout Measurement Month and beyond, such as Jennifer’s most recent post about utilizing good measurement techniques to promote partnerships between PR agencies and clients, check back on the regularly published content here on Media Bullseye.

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About The Author


Jordan Gosselin recently began her career in marketing and communication with CARMA. Her experience includes social and digital work, creative content production, and marketing operations.

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