In today’s ever-evolving PR and monitoring/measurement industries, practitioners need to remain updated and educated to achieve success. Luckily, these industries promote content production, which provides seemingly endless information about trends, capabilities, and new products.
This post compiled 101 articles about PR, social media, and media monitoring/measurement to provide professionals with access to necessary, useful knowledge.
PR Tips
- PR as Customer Service: Five Ritz-Carlton Secrets For Using Publicity To Build Brand Love by Micah Solomon for Forbes
- Let’s Make Public Relations More Relevant by Diane Schwartz for PR News
- Five Key Skills For Modern PR Professionals by Ron Stein for Crenshaw Communications
- Five Ways The Internet Hasn’t Changed Public Relations by Robert Wynne for Forbes
- 6 Common Mistakes of DIY Public Relations by Derek Newton for Entrepreneur
- 5 PR mistakes told by communication expert Laura K. Inamedinova by A.J. Agrawal for Huffington Post
- 5 podcasts to which PR pros should subscribe by Can Malay for Media Miser
- PR Trends That Will Help You Dominate 2017: Part I by John Hall for Forbes
- PR Trends That Will Help You Dominate 2017: Part II by John Hall for Forbes
- 6 Do-It-Yourself PR Tips for Small Businesses by Rich Kahn for Entrepreneur
- 4 PR Strategies You Should Be Using Right Now by Jennifer Maloney for Entrepreneur
- Why PR pros must align earned and paid media during crises by Zach Schapira for Ragan’s PR Daily
- 5 ways great visuals enhance Public Relations by Marijane Funess for Crenshaw Communications
- How to Use Content Marketing for a Successful PR Campaign by Erika Taylor Montgomery for PR News
- How PR pros can get inside journalists’ minds on Ragan’s PR Daily
- Don’t scare reporters away with your PR approach by Michelle Messanger Garrett for LinkedIn Pulse
- 7 ways the revised Barcelona Principles can fix PR’s past mistakes by Katie Harrington for Ragan’s PR Daily
- 7 traits of excellent PR agencies by Brigg Patten for Ragan’s PR Daily
- How a Small Brand Used Google Analytics and a Blog to Grow by Seth Arenstein for PR News
- 5 steps to a stress free holiday for PR pros by Crystal Richard for Muck Rack Daily
- Are Press Releases a Waste of Time or an Effective PR Method? by William Comcowich for CyberAlert
- How to Boost Your PR Reach With Trending Hashtags! by Terry Green for BizEase Support
PR News/Trends
- Stories in Motion: Earned Media Most Powerful in Influencing Brand Opinion, Driving Content Sharing on Bulldog Reporter
- Seven Ways The Term ‘Public Relations’ Will Evolve By 2020 on Forbes
- Six ways technology has disrupted public relations by Julia Sahin for Muck Rack Daily
- How Can PR Benefit Small Businesses? by Lisa Preston on Influence
- White House defends $500 million yearly public-relations budget used to spread Obama’s message by David Boyer for the Washington Times
- Known as ‘Father of Public Relations,’ Edward Bernays molded ‘America’s tribal consciousness’ by Clay Haswell for Huffington Post
- New Lessons on PR Tradition: Audience, Subject Lines & Newsjacking by Frank Strong for CommPro
- We Need to Dispel These 5 PR Myths by Diane Schwartz for PR News
- Trends That Will Shape Comms In 2017 by Edyta Kowal for Prowly Magazine
- Why Slack’s Full Page Ad in ‘The New York Times’ Was an Epic Fail by Justin Bariso for LinkedIn Pulse
- PR Lessons from Top TV and Film by Ron Stein for Crenshaw Communications
Media Measurement and Monitoring News/Trends
- Facebook Reports More Measurement Glitches by Garett Sloane on Ad Age
- How Hollywood Monitors Social Media To Help Movies Make Money by Natalie Robehmed for Forbes
- A Primer on the Facebook Measurement Wars by Mike Shields for the Wall Street Journal
- Why Executives Don’t Trust Their Own Data And Analytics Insights by Jared Lindzon for Fast Company
- Google Analytics Announces New Tools and Metric by Mark Renfree for PR News
- Why is Measuring What We Do Still a Challenge? by Tina McCorkindale for Institute for PR
- Measurement And ROI In A Changing Communications Landscape for the Holmes Report
- Why Is PR Measurement So Important? for the Holmes Report
Media Monitoring and Measurement Tips
- 5 Considerations for Setting PR Measurement Benchmarks by Ian James Wright for PR News
- 6 KPIs to Steer Your Google Analytics Program by Sophie Maerowitz for PR News
- Tracking Your Email Campaigns: The Key Metrics For Reporting And Analytics by Claire Wilson on Influence
- How to Effectively Measure PR, Part One by Gini Dietrich on Spin Sucks
- How to Effectively Measure PR, Part Two by Gini Dietrich on Spin Sucks
- You Can Measure Content or You Can Set Money on Fire by Shonali Burke on Spin Sucks
- 3 Simple Ways to Conduct Surveys by Simon Davis for CommPro
- 2 steps to simplifying PR metrics by A.J. Bruno for Ragan’s PR Daily
- Multiple Metrics for Measuring Chatbots by David Berkowitz on Ad Age
- The Five PR Metrics That Will Win You Business by Gini Dietrich for Spin Sucks
- 7 Habits of the Highly Effective Media Analyst by Steph Bridgeman for the Measurement Standard
- Tagging for Newbies: How to Tag Content for Media Monitoring and Analysis by Chantelle Brule for Bulldog Reporter
- The Measurement Gap in Social Media for Solo PR Pro
- Data/Analytics-Driven PR Is The Answer To Industry’s Measurement & Value Challenge for the Holmes Report
- 4 reasons to monitor your brand online by Jacqueline Jensen for Ragan’s PR Daily
- Why is Measurement Usually an Afterthought? by Nicole Moreo for Institute for PR
- 10 Easy Steps to Set up Marketing Analytics [Infographic] on Solo PR Pro
- Storytelling, PR, and Measurement by Todd Murphy for Waxing UnLyrical
- Measure Any Social Media Campaign With 3 These Guidelines by Mark Renfree for PR News
- Your PR Measurement Dashboard Got Blank Stares? Here Are 5 Next Steps by Steve Goldstein for PR News
- Performance Vs. Outcomes: Why You’re Measuring PR All Wrong by Aly Saxe for PR News
- 4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1 by Shonali Burke for the Measurement Standard
- Getting to the Bottom of Metrics that Matter: Part 2 by Shonali Burke for the Measurement Standard
- Do Your 3 Search Words Suck? Six Questions to Ponder Now by Diane Schwartz for PR News
Social Media Tips
- 5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy by Jessica Davis for Waxing UnLyrical
- 63 Stats & Tips to Help You Become a Better Twitter User [Infographic] by Lindsay Kolowich for Hubspot
- How to Develop a Social Media-Crisis Strategy by Pratik Dholakiya for Entrepreneur
- How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands by Bethany Cartwright on Hubspot
- 11 Strong Signs That You’ve Mastered LinkedIn by Tony Messer for Entrepreneur
- 4 Social-Media Mistakes Your Business Can’t Afford to Make by Jonathan Long for Entrepreneur
- 6 Last Minute Holiday Social Media Campaigns to Try This Season by Dhariana Lozano for Business 2 Community
- 5 Top Time Saving Social Media Management Tools by Susan Friesen for Business 2 Community
- Best and Worst Times to Post on Social Media by Lia Truitt for Elizabeth Christian PR
- How Does This Thing Work? Snapchat and the Chaotic World of Branding by Jennifer Grygiel and Jesse Noll for CommPro
- Snapchat for Business: Best Practices by Rebecca Lee White for TrackMaven
- Tweak Your Tweets by Jill Kurtz for CommPro
- 5 Ways to Make Your Facebook Videos More Engaging by Ian James Wright for PR News
- How to Take Advantage of the LinkedIn Publishing Platform! by Terry Green for BizEase Support
- 5 Ways to Create Engaging Social Media Graphics by Jamie Izaks for PR News
- Posting a lot? You’re annoying your social media followers by Ayaz Nanji for Ragan’s PR Daily
- 3 Easy Ways to Increase Your Social Media Followers by Samantha Ferguson for Social Media Today
- You’re In Good Company: 4 Ways to Use LinkedIn to Promote Your Business by Chuck Hester for LinkedIn Pulse
- Does Anyone See Your Tweets or Do They Just Fly By? by Terry Green for BizEase Support
Social Media News/Trends
- Trademarking hashtags: Companies’ next branding frontier by Jamie Herzlich for Newsday
- Is Twitter Still Relevant? by Daniela Andrews for Business 2 Community
- Facebook’s problem is more complicated than fake news by R. Kelly Garrett for the Conversation
- Twitter seeks to cut harassment with new features and policy updates by Kevin Allen for Ragan’s PR Daily
- Snapchat v. Instagram Stories: Which One Is Right for You? [Infographic] by Bob Hutchins for Business 2 Community
- Why Snapchat, Facebook and Other Platforms Are Trying to Shed the ‘Social’ Label by Christopher Heine and Marty Swant for Adweek
- The Anti-Social Effect of Social Media by Jill Kurtz for CommPro
- Snapchat wants to stop sharing ad revenue with its media partners by Peter Kafka for Recode
- 6 Social Media Trends That Will Impact Your Next Campaign by Taylen Peterson for Instapage
- If Twitter dies – what next for the PR community? by Rich Leigh for PRmoment
- Which 3 Social Media Platforms Will Be Around in 3 Years? by Suzanna Hoenig for Business 2 Community
- Twitter Makes the Right Call in Easing Character Count on EndGame PR
- Facebook’s Latest News Feed Changes: What They Mean on EndGame PR
- Vine’s dead. Is Twitter next? by Seth Fiegerman for CNN
- Facebook to celebs: Play by the rules when promoting products by Patrick Kulp for Mashable
- Facebook Introduces Job Listings, a Potential Threat to LinkedIn by Andrew Hutchinson for Social Media Today
- Pinterest launches native video, “Explore” feature by Kevin Allen for Ragan’s PR Daily
Good heavens! How long did it take to do this? I’m impressed…and have a lot of reading to do!
ginidietrich Jordan has spent a lot of time working on this over the past couple of months. The more you dig, the more good content you find!