24 Posts to help integrate Google Analytics into your PR measurement strategies

Recently, Media Bullseye posted an article about using Google Analytics to enhance and assist measurement of PR efforts. Based on the engagement with that article, there is significant interest from the PR community regarding the use of Google Analytics in PR.

Below, we have gathered a list of informative articles that expand on this subject. Peruse these posts to gain insight on useful metrics to track, how to create reports, and more.

 

6 KPIs to Steer Your Google Analytics Program by Sophie Maerowitz for PR News

 

Google Analytics 101: 5 Metrics for Public Relations by Chel Wolverton for Shift Communications

 

6 ways to prove PR value with Google Analytics by Stephanie Vermillion for PR Daily

 

The Good Links: Measure Public Relations Using Google Analytics by Yarden Cohen for Social PR Chat

 

What Google Analytics Can Tell You About Your PR on PR in your Pajamas

 

5 Tips for Using Google Analytics to Improve Your Blog’s Usability by Sarah Landrum for PR Breakfast Club

 

Google Analytics and Public Relations Measurement by Jennifer Spangler for Zion & Zion

 

Google Analytics for PR Pros: 4 Things You Should Know by Lulu Li for Tech Affect

 

Google Analytics for Public Relations Measurement and Evaluation by Andrew Smith for Chartered Institute for Public Relations

 

Google Analytics for PR – What do you need to know? (Part One) by Kim Smith for éclat Marketing

 

Google Analytics 101: 3 Key Things You Can Learn by Alex Honeysett for the Muse

 

PR Toolkit: Optimize PR Reporting With A Custom Google Analytics Referral Traffic Report by Christina Goswiller for PR Couture

 

What PR pros can learn from Google Analytics by Molly Ryan for Vehr Communications

 

How to Measure PR with Marketing Analytics on Walker Sands Communication

 

Simple PR Measurement in Google Analytics (+ Dashboards) by Scott Benson for Benson SEO

 

Stop the Spin: 3 Ways to Measure the ROI of PR by Katie Bouwkamp on Hubspot

 

9 typical set up mistakes in Google Analytics (GA) by Andrew Smith on LinkedIn Pulse

 

4 Google Analytics features for refining your PR campaign by Alicia Lawrence for PR Daily

 

How-to use Google Analytics to track public relations outcomes by Michael Blowers for Stephen Waddington

 

PR Measurement: Google Analytics 101 (ON-DEMAND WEBINAR) by Sally Falkow APR and Tinu Abayomi-Paul on Commpro.biz

 

5 Key Google Analytics Areas to Inform Your Strategy by Jerry Ascierto for PR News

 

Why You Need a Little Google Analytics in Your Life by Fabiola Fleuranvil for Solo PR Pro

 

Using Google Analytics to measure outcomes against your PR objectives by Michael Blowers for Media Evaluation Research

 

New wave of referrer spam wrecking Google Analytics data by Jonathan Hochman for Marketing Land