Recently, Media Bullseye posted an article about using Google Analytics to enhance and assist measurement of PR efforts. Based on the engagement with that article, there is significant interest from the PR community regarding the use of Google Analytics in PR.
Below, we have gathered a list of informative articles that expand on this subject. Peruse these posts to gain insight on useful metrics to track, how to create reports, and more.
6 KPIs to Steer Your Google Analytics Program by Sophie Maerowitz for PR News
Google Analytics 101: 5 Metrics for Public Relations by Chel Wolverton for Shift Communications
6 ways to prove PR value with Google Analytics by Stephanie Vermillion for PR Daily
The Good Links: Measure Public Relations Using Google Analytics by Yarden Cohen for Social PR Chat
What Google Analytics Can Tell You About Your PR on PR in your Pajamas
5 Tips for Using Google Analytics to Improve Your Blog’s Usability by Sarah Landrum for PR Breakfast Club
Google Analytics and Public Relations Measurement by Jennifer Spangler for Zion & Zion
Google Analytics for PR Pros: 4 Things You Should Know by Lulu Li for Tech Affect
Google Analytics for Public Relations Measurement and Evaluation by Andrew Smith for Chartered Institute for Public Relations
Google Analytics for PR – What do you need to know? (Part One) by Kim Smith for éclat Marketing
Google Analytics 101: 3 Key Things You Can Learn by Alex Honeysett for the Muse
PR Toolkit: Optimize PR Reporting With A Custom Google Analytics Referral Traffic Report by Christina Goswiller for PR Couture
What PR pros can learn from Google Analytics by Molly Ryan for Vehr Communications
How to Measure PR with Marketing Analytics on Walker Sands Communication
Simple PR Measurement in Google Analytics (+ Dashboards) by Scott Benson for Benson SEO
Stop the Spin: 3 Ways to Measure the ROI of PR by Katie Bouwkamp on Hubspot
9 typical set up mistakes in Google Analytics (GA) by Andrew Smith on LinkedIn Pulse
4 Google Analytics features for refining your PR campaign by Alicia Lawrence for PR Daily
How-to use Google Analytics to track public relations outcomes by Michael Blowers for Stephen Waddington
PR Measurement: Google Analytics 101 (ON-DEMAND WEBINAR) by Sally Falkow APR and Tinu Abayomi-Paul on Commpro.biz
5 Key Google Analytics Areas to Inform Your Strategy by Jerry Ascierto for PR News
Why You Need a Little Google Analytics in Your Life by Fabiola Fleuranvil for Solo PR Pro
Using Google Analytics to measure outcomes against your PR objectives by Michael Blowers for Media Evaluation Research
New wave of referrer spam wrecking Google Analytics data by Jonathan Hochman for Marketing Land
