Recently, we posted a collection of quality articles about media monitoring and measurement, social media, and PR. We hope the work we compiled provided useful insight about strategies and planning ideas for 2017.
Since there were such positive responses to the previous roundup post, we compiled another batch of articles, focused solely on media monitoring and measurement this time. As these activities become increasingly vital in the communication and PR industries, professionals should understand and remain updated on best practices to benefit their company and/or clients.
For information on developments in the field, news from last year, and tips on effective measurement and monitoring, peruse the list of articles below.
News and Trends
How to Measure PR: A Case Study and Examples by Gini Dietrich for Spin Sucks
Hootsuite Updates its Analytics and Offers Additional Reporting by Bob Carver for Social Media Today
Measuring Online Public Relations Effectiveness on CommPro.biz
What’s Behind the Reticence in Measuring PR? by Pete Salmon for Spin Sucks
Survey: Most Marketers Use 6+ Measurement Tools But Don’t Trust the Data by Alison Lohse for Convince and Convert
Debunking the myth of PR metrics by Briana Severson for PR Daily
Pathways for the Future at the First Norwegian Measurement Summit by Alexander Buhmann on The Measurement Standard
PR Measurement in the Spotlight at the 2016 PRSA International Conference by Chip Griffin on the Measurement Standard
Content Marketing Survey Shows Marketers Still Behind in Metrics by Gini Dietrich for Spin Sucks
Face Facts: Image Analytics Is Becoming Critical for Communicators by Seth Arenstein for PR News
The Dire Need For New Measurement by Nathan Skid for AdAge
What Will Measurement Look Like in 2025? Nielsen Makes Its Prediction by Jeanine Poggi for AdAge
PR Measurement: The Good, The Bad and The Irrelevant… on Influence
As Fake News Creators Begin Targeting Brands, Media Monitoring Rises in Importance on Glean.info Blog
Facebook Reports Issues With Metrics on Mobile by Sophie Maerowitz for PR News
How To: Measure Success For a Product Launch by Elise Perkins for Waxing Unlyrical
How-To’s and Tips
Do You Trust Your Media Monitoring Data? By Chris Bolster on PR Week
How to Measure PR Outcomes: A Practical Guide by Dorothy Crenshaw for Crenshaw Communications
How to Use Custom Metrics to Turbo-Charge Your Strategy by Jeff Rum for Social Media Today
Numbers Matter: Measure What You Manage in Social Media by Christopher S. Penn for Shift Communications
Effectively measure PR efforts with the ‘funnel’ approach by Leta Soza for PR Daily
Why You’re Measuring Your Social Media Wrong by Jeffrey L. Cohen for Convince and Convert
29 metrics for content marketers by Kevin Allen for PR Daily
3 measurement myths that PR pros should see right through on PR Daily
How to Best Measure Your PR Success by Jennifer Usher for Shift Communications
6 keys to successful social media measurement by William Comcowich for PR Daily
5 Experts Explain How to Turn Marketing Analytics Into Effective Strategies by Barry Feldman for Social Media Today
Connect the Dots Between PR Metrics and Strategy by Brendon Shank for Spin Sucks
A Tale of Two Dashboards: Which Measurement Tool Is Right for You? by Mark Renfree for PR News
How to Choose Your PR Dashboard by Margot Savell for PR News
PR Metrics: What to Measure in the PESO Model by Gini Dietrich for Spin Sucks
Why Your PR Budget Needs to Include PR Analytics by Susan Sweenie for PR News
How to Use Twitter Analytics to Improve Your Marketing by Nicky Kriel on Social Media Examiner
3 Measurement Tips to Get the C-Suite to Brag About PR by Mark Renfree for PR News
Why Marketers Need to Rethink Measurement to Drive Growth by Brian Solis for AdAge
Only 0.16 Per Cent of Conversation Is Analysed By Social Media Monitoring Tools by Adam Parker on Influence
How to Monitor & Measure Media & Consumer Opinion during a PR Crisis by William Comcowich for Glean.info Blog
3 Measurement Questions That Will Help Prove PR’s Value by Mark Renfree for PR News
5 ways PR pros can use social media sentiment by Brittany Berger for PR Daily
PESO Model: Implement and Measure the Four Media Types by Anna Lebedeva for Spin Sucks
Measuring the World: Tips & Tactics for Global Measurement Programs by Margot Savell for PR News
4 Steps to Improve Your Team’s Measurement and Financial Skills by Mike McDougall for PR News
3 Types of Measurement Tools to Eye for Your Next Campaign by Mark Renfree for PR News
6 Tips for Your Measurement Dashboard by Ian James Wright for PR News
Case Studies
Social Media Hits a New Plateau: Measuring Social’s Influence On Purchasing—And Its Impact On Retail on Bulldog Reporter
Video Marketing Measurement: New Study Shows Advanced Analytics Reveal Most Effective Insights on Bulldog Reporter
