Professionals in the PR, marketing, and communication industries often hear about the importance of integrating media monitoring and measurement into their work. Tracking media coverage and analyzing this data offer distinct benefits, specifically automating the collection of mentions and gauging the success of campaigns.
Drafting a budget and strategies that will provide the greatest insight to your organization appears challenging at the outset. With these difficulties in mind, CARMA produced Getting Started with Media Monitoring and Measurement, an eBook to assist professionals looking to improve their media intelligence activities.
The guide has been created with existing content from Media Bullseye and TheMeasurementStandard.com, as well as new content written exclusively for the book. This resource offers a history of monitoring, how-to tips on getting started, and examples of successful work.
Getting Started with Media Monitoring and Measurement is now available for free download.