Even though we’re barely five months into 2017, it already feels safe to deem this the year of the PR crisis. Between United’s forceful removal of a passenger from their flight, Pepsi’s tone-deaf ad, and the recent failure of Fyre Festival, there has been a stream of crises flooding the news.
This should remind PR professionals about the importance of crisis communications. Although no one wants trouble to affect their organization, it’s best to have a plan in place for handling potential issues that could occur.
With this in mind, CARMA is sponsoring Crisis Communications: Manage (and Avoid) Crises with Media Monitoring, a free webinar taking place on May 18 at 2:00 p.m. ET. Co-hosted by Jennifer Zingsheim Phillips, founder of 4L Strategies, and Shel Holtz, principal of Holtz Communication + Technology, this session will cover tips to manage a crisis from its outset to conclusion.
Additionally, they will explain how media monitoring tools can identify warning signs of impending crises, track coverage during, and analyze brand perception with the public in the aftermath. Jen and Shel’s extensive experience with communications will provide attendees with a comprehensive overview for preventing and minimizing crises.