September 29, 2022

Helping PR pros make smarter decisions

PR & Marketing Should Work Together on Metrics – Media Intelligence Minute

In a recent post published on The Measurement Standard, Chip Griffin, CARMA’s CEO of North America, challenged the notion that marketing has perfected their measurement efforts. According to Chip, PR professionals are often told to follow marketing’s lead on measurement, but marketers still often use inaccurate vanity metrics to gauge the effectiveness of their work.

Watch the clip to hear Chip expand on this point and to learn how PR and marketing should work together to produce stronger measurement metrics.

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About The Author'

Jordan Gosselin recently began her career in marketing and communication with CARMA. Her experience includes social and digital work, creative content production, and marketing operations.

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